FlowMatic
Next-Gen AI iPaaS: Streamlined Workflows, Rapid Integrations
MY ROLE
UX Lead - Interaction Design, Visual Design, Usability Testing, Rapid Prototyping
DELIVERABLES
- User Research
- Component Libraries
- High Fidelity Designs
TEAM
- Product Managers
- Web Developers
YEAR
2025
Why This Matters
Manual data handling between business apps is not only inefficient but also prone to errors. The absence of a user-friendly integration tool creates a significant productivity gap. Our goal was to close that gap with an AI-powered, no-code integration solution tailored for everyday users.
I personally experienced these challenges while working with a client who had to manually transfer and reconcile data across four different SaaS tools every day. It not only consumed hours of their time but also led to inconsistent records, miscommunication, and frustration across teams. Witnessing this firsthand, I realized how underserved non-technical users are when it comes to building workflows or automation.
That experience pushed me to explore how design could bridge this gap. I decided to take on the challenge of creating a simple, AI-powered, no-code iPaaS platform that empowers users—regardless of their technical background—to create seamless data flows between applications with confidence and clarity.